This is a forwarding page since launching new store
Auburn City Blend
Bold Flavor Profile
Since 2005, our #1 Seller in Auburn with Auburn Alumni, Football Fans, and heck…everyone else
Welcome to our Coffee Cupping Information page! We’re glad you’re here.
This is where you can register for the next Coffee Cupping. We will have the cupping at World Cup Coffee in the University Shopping Center at the intersection of South College and Donahue.
We hold our Coffee Cuppings approximately once a month and focus on one area of the world at each event.
We begin PROMPTLY at 6:30PM and finish up by 8 PM. However if you want to hang around and ask more question of our Roast Master, Sandy Toomer you are welcome to do so!
WHAT IS A COFFEE CUPPING?
Coffee Cuppings are very unique in that the coffee, water temperature, water quantity, standing times are all regulated granularly so that you can make an apples to apples comparison of different coffee varietals and roast profiles.
COST & GOODIES
There is a cost but you won’t walk away empty handed 🙂 . The cost of the hour and a half session is $10/person and for that you get:
- Two each 1/4 Pound Coffee Samples or your choice to take home and try.
- A professional coffee tasters wheel (click here to see one)
- A professional Flavor Profile Evaluation Form you can use in the future (click here to see what that looks like)
- An hour and a half or more of coffee knowledge from an expert.
Fill out the form and shoot us the email to be added to our list for reminder of upcoming cuppings here in Auburn.
From the beginning we felt the only way we could keep our product consistent with our own expectations would be by roasting our own coffee. We like to think of ourselves as a coffee roaster first and a coffee shop second. The shop is where we display our craft, much as first class art gallery is a show place for fine art.
That said here is a short FAQ about our coffee roasting operation:
What exactly do you mean by “custom roasted”?
Just that; we roast using customized roast profiles for each coffee depending on where it was grown, the altitude and process used to process the bean (i.e wet or dry process) . Profiles are similar to recipes, except there is only one ingredient, high grade Arabica coffee beans. The customization is the way each bean is roasted by varying several factors such as time, temperature, length of roast.
Where do you get your beans?
We primarily work through a coffee brokerage firm who imports coffee from all over the world for us. They buy various grades from each country and we in turn choose which beans we buy based on their offering.
However this year we are working on several import arrangements with a number of small family, tribal and community coop coffee farms in Central America and the Asiatic region to purchase their coffees direct. This is what we call Friendship Coffee. Our goal is develop a personal relationship with our farms in these regions.
If all goes well, someday we hope to offer tours to visit these new friends!
Currently we are test roasting and cupping to validate sample batches of these coffees.
How do you roast coffee?
First, someone has to teach you. It’s a craft. A craft is a passionate enterprise and we are passionate about good coffee.
Sandy was taught by Mr. Stephen Diedrich at Diedrich Manufacturing in Sandpoint, Idaho. In the beginning Diedrich Coffee Roasters was a Southern, California icon of custom roasted coffee for decades (read more). They built their own coffee roasters and eventually branched their coffee roaster manufacturing off as a separate enterprise. Hence, today we have Diedrich Manufacturing; considered the Rolls Royce of roasters. We use a Diedrich 7 kilo IR Roaster.
Next, you buy the best green Arbica coffee beans. We currently work through an acclaimed broker in New York and import coffees from:
Sumatra and Papua New Guinea (Indonesia)
Tanzania, Kenya ,and Ethiopia (Africa)
Mexico, Guatemala, Costa Rica, Columbia and Brazil (Central & So. America)
We also have our own house blends, such as top seller, our Auburn City Blend, Christmas Morning (seasonal), Harvest Morning (seasonal) and of course our proprietary Espresso Blend (for espresso based drinks).
In addition we offer a half dozen flavored coffees: Vermont Maple Nut, Snickeroo, Southern Pecan, Kahlua & Creme, Vanilla Butter Cream, and our own blend called Caribbean Cruise
Give us a try and you will taste the 14 day difference
The primary variation between our coffees and what you typically buy in the store has to do with the 14 day window.
When you roast coffee the heating initiates a chemical reaction that generally lasts for 14 days. This is why so many coffees are packages with those valves you see. Because for the first 14 days or so after roasting the coffee produces it’s trademark aroma. Without the valve the bag would rupture. After 14 days, that stops.
The trademark aromas range from chocolate, fruity, winy, floral notes, and so on. Actually each coffee will normally produce a range of aromatic values in each cup.
You don’t get this in mass produced coffees.
We ship anywhere anywhere!
Want to share some of this unique taste from the “loveliest village on the plains”? However if you are looking for another not listed, just call us. We’re a family owned operation and thus you are dealing directly with the owners!
VISIT OUR ON-LINE STORE HERE>>>
Call us today! 334-329-9852